I also like the end of
that commercial where the guy looks at the camera and says, "Towels?" with a big grimace on his face. Except he says, "TOWELS?"
I can imagine the director egging him on: "If this is going to work, you have to go bigger with the towels line!" It really cries out to be followed by a
trombone with a wah-wah mute or a loud disruptive
BOING! of some kind, but all it gets is a couple of dainty
flute arpeggios.