The Eisenstein Effect

Speaking of TV that has commercials in it, I keep meaning to tell you about an ad for cream cheese that was bothering Dr. Theresa, due to the inadvertent suggestion on the part of the cream cheese company, as Dr. Theresa saw it, that the protagonist of their commercial had eaten her (the protagonist's) cat. "They don't understand the Eisenstein effect!" Dr. Theresa shouted on November 1 of this year, a date I can give you with 100% certainty, as I recorded the plaintive outburst in my diary at the time of its occurrence.