Television Commercials

Unlike everyone else, we still have a TV and sometimes watch "TV broadcasts" that have "commercials" in between the segments of "programming." So that's how I saw a commercial the other day for this stuff you squirt in water to give it flavor. And the commercial had this guy crawling across the desert, but he doesn't want water, exactly, he wants this stuff you squirt in water to give it flavor. And I thought WAIT A MINUTE! Because Peggy on MAD MEN pitched this same idea for Sno-Ball brand shaved ice treats, and Don thought so little of it that he dismissed it with a wave of his hand. But now, in the actual present in which we live, somebody finally thought the idea was... good enough! I would also like to say that I saw a Keebler cookie commercial where a Keebler elf is using binoculars to spy on an unsuspecting family! He says something like, "Wow, what a special family!" I may be paraphrasing slightly. But anyway, he's spying on them from a distance, using his binoculars, so it comes off a little creepy. At no point does the elf try to make ordinary contact with the family.