Is This Guy Being Sarcastic?

This is the guy I see every time I go to my email's homepage. Does he seem like he's being aggressively ironic? Like, maybe the director of the photo shoot kept yelling, "No! Be happier! Be happier!" And this guy was thinking, "I'll give you happy, jerk." And maybe he thought, "Ha, they'll never use that shot." But then they did! Or maybe the trouble lies within my own joyless soul.