Saturday, August 01, 2026

Names

I told you how everyone in OUTLAWS OF THE MARSH has a nickname. Over halfway through volume three, we meet a guy called "the Ugly Son-in-Law." This guy is so ugly... and it sounds like I'm about to tell a Rodney Dangerfield joke, but it's just part of the plot... he's so ugly his wife dies from looking at him! Speaking of names, I saw the rapper-turned-actor Ludacris in a vitamin commercial. Ludacris tries drinking an unpleasant smoothie, but he just can't do it! In disgust, he exclaims, "Man, when did health get so LUDICROUS?" I view this as lazy writing. Sorry, writer of the Ludacris vitamin commercial! Anyway, Ludacris puts aside the terrible smoothie and happily takes his vitamin. So he should have used the homonym (if that's the correct term) for his own name as a positive thing. It should have been saved for the end of the commercial, when he's happy. He should have swallowed his pleasant vitamin and said, "Man, health just got LUDICROUS!" Like it's a good thing. I am seeing some problems with this approach. I do not envy you, vitamin writer! It may interest you to know that I saw two different Ludacris commercials for two different products back-to-back! Immediately before the vitamin commercial, Ludacris and the race car driver Danica Patrick were trying to talk me into getting some kind of insurance (?) that pays for your auto repairs. They were like, "Who's going to pay for your next car repair? YOU?" They meant it in an encouraging way, in that it wouldn't have to be me if I just paid a small monthly fee for their service instead. But the tone struck me as "Who's going to pay for your next car repair? YOU? Don't make me laugh! Look at yourself! You couldn't pay for a stick of gum!" You may ask where I encountered back-to-back Ludacris ads. Why, on the old people channel, of course. The old people channel is what I call the channel that shows things old people might like, for example, the sitcom HAZEL, which is about a wisecracking maid who helps rich, often withered, white people get everything they desire. My relationship with HAZEL is complex. I guess I talk about it a lot. In recognition, Ace Atkins bought me a HAZEL coffee mug I drink from at least three days a week. Most other days I drink from a souvenir mug from the Smoke House that Ace brought back from a trip to Los Angeles. And when both of those are unanvailable, I drink from a giant mug that says I am a "diamond in a rhinestone world." Ace got me that one too. Maybe that's what he really thinks! Anyway, Ace buys most of my clothes and personal kitchen accessories.