Beat Product Placement

"'... there's one thing I would like right now more than anything in the world... A nice big Hershey bar or even a little one. For some reason or other, a Hershey bar would save my soul right now...' I was a little woozy and needed sugar, but to think of chocolate and peanuts all melting in my mouth in that cold wind, it was too much." THE DHARMA BUMS has more product placement than you might expect. Log Cabin brand syrup makes an appearance, too. Anyway, that Jack Kerouac, he sure did have a sweet tooth.