I was up at four in the morning and couldn't go back to sleep. Do you know who pays for 30 seconds of local airtime at four in the morning to run their commercial during an episode of CHEERS? Chimney sweeps! There were shots of the interiors of clean chimneys, and a voiceover guy telling you why it is important to keep your chimney clean (a dirty chimney can start a fire, maybe? I believe that was one of the selling points). The name of the company is "Ash Ridders" and their motto is "We Will Get Rid of Your Ash." I couldn't find a "web" site for them, although their address and contact information can be found in a helpfully alphabetized nationwide list on the site of "Fireplace Village," which bills itself as "New Hampshire's Largest Hearth Retailer." Chimneys and chimney-related products and services on the "internet"! It's as if I have entered another world, like when those kids went up on the roof with Dick Van Dyke in MARY POPPINS, except instead of doing that I am wasting time on the "internet." For example, did you know that New Hampshire's Largest Hearth Retailer also has a "blog"? As long as we are on the subject, check out this "hot" entry (ha ha! Because fires are hot!) about how to choose a chimney sweep. Somehow I believe I have glossed over my favorite part of the experience, which is that the admirably focused motto of "Ash Ridders" is "We Will Get Rid of Your Ash."