Preen 'n' Bray

I saw a vodka commercial. There's a dark room. There are men wearing dark suits in the dark room, and they are preening and braying like characters in a searing drama by Neil LaBute. They grin wolfishly, showing their teeth, and appear to spout great gushers of Neil LaBute dialogue, but you can't hear them because there's an announcer talking, and the announcer says in a commendatory way, without irony, putting forth these fellows as exemplars of vodka consumption, "For some men, substance IS style," and as the announcer announces this, one of the predatorily grinning Neil LaBute characters riffles through a giant stack of greenbacks representing substance.