Fitzwilly Compulsion

Why can't I stop "posting" about Fitzwilly, even though it runs counter to every reason a person could possibly have for "blogging"? Is it because I don't like myself? Is it a cry for help? Or is it, in fact, a complex series of passive-aggressive feelings about "blogging" itself? Guilt, perhaps, over the true purpose of the "blog"? Why am I trying to sabotage my own "blog"? Do I think I will rise above the inherent crassness? Am I trying to imply that I'm too "good" for a "blog"? Is that what the "quotation marks" are "about"? Or is it that I fear the thing I love? Wow! I'm a complicated dude!