Additional Pathos Considered

I've been thinking about what gives me that "letdown feeling" I've been having lately re: cloud logos. Well, the headlines gave me the impression (as I put it in the original "post" on the subject) that there was "a plan to fill the sky with clouds in the shape of corporate logos." Part of the pathos derives, I suppose, from the gulf between this grand, misguided, supervillain scheme and the small, ineffectual, actual result. Not that one WANTS the sky to be filled with clouds in the shape of corporate logos! So I should be happy when I hear the machine give its grunt and see the feeble thing it has birthed. But I am not. Let's all think about what's wrong with me.